Ashley Mullings

Most times, when people think of the importance of SEO tactics, they may think these tactics only matter most to blogs, news sites or sites that are very copy/content heavy. E-commerce sites have to employ SEO tactics as well to ensure products appear during common searches. There are also SEO tactics that an e-commerce site can employ that are specific to e-commerce. What is BlenderBottle? BlenderBottle is a shaker cup. It allows users to create shakes without using a powered blender. Each bottle includes a whisk ball, that mixes all the ingredients together while shaking the bottle. BlenderBottles are sold in a variety of colors and sizes. There is even a private label option to customize the bottles with specific logos. The BlenderBottle can be purchased directly from BlenderBottle or through other resellers, such as Amazon, Walmart and Bed Bath & Beyond. General Search Results When doing a general search for “BlenderBottle,” the brand’s website is the first result....

Every website has a purpose, but that purpose should depend on how potential customers are supposed to interact with the business and its website. Is the business something new and will there be a learning curve to guide visitors to complete a desired action? Or, does the business provide something immediate? Or, is there a high level of research involved before the potential customer decides whether or not the business meets their needs? All things to consider when building and designing the website, but also when determining the metrics to watch closely. Because Google Analytics understands that every business and its customers have specific needs, so the Google Analytics Technology Partners Gallery offers add-on solutions to help business see the information that means most. The hidden gem in the gallery of available solutions is call-tracking. What is Call Tracking? Call tracking is the ability to track how many website visitors land on the website and then call the busin...

Choosing the right web analytics tool is very important to understanding the performance of your website and related marketing efforts. With so many web analytic tools to choose from, it could be hard to decide which tool best meets your needs. Depending on the size of the company, choosing the right tool may greatly depend on price. If you have are willing to invest in the tools that you will be using, features will be the driving factor. “Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website” (Suryavanshi, 2015). Google Analytics is one of the most popular web analytics tools on the market. It is a free tool that is a part of the Google Web and Search suite. Google offers many tools that can help small and large businesses understand and improve their web presence. But, how does Google Analytics compare to the other tools in the market? Let’s compare Googl...